What Is Macro Coaching?

Macro coaching is a full-service, online nutrition program that provides 1:1 flexible nutrition coaching for reaching weight loss, performance or body recomposition goals. This nutrition program offers support and accountability in making long-term, sustainable changes to your diet through guidance and support from an experienced coach. Whether you’re looking to improve your relationship with food and end the yo-yo dieting or simply lose body fat and build muscle, a macro-based diet will help achieve your goals by focusing on tracking macros rather than counting calories.

In order to determine a personalized macros plan that meets each client’s needs, coaches are required to gather the following information from their clients:

Client Profile - The client’s lifestyle, fitness level, food preferences and training demands. Client attributes are used to estimate a client’s total daily energy expenditure (TDEE) which allows the coach to personalize their calorie and macro goals.

Macro Goals – The target amount of protein, carbs and fat needed to meet the client’s calorie and performance goals. These macros are based on the results of the TDEE calculation and the client’s specific dietary preferences. They are then used to create a customized macro plan and custom meal template that meets each client’s dietary needs.

The goal of this nutrition program is to eliminate the confusion and frustration associated with tracking macros, while learning the science behind how the body uses nutrients to gain strength and endurance. With a coach’s help, clients will be able to track their own macros for life without feeling overwhelmed by the number of food choices available and understand how they can reach their goals in an accessible way. This is what sets it apart from other programs that simply set macros, send clients on their way and never teach them how to navigate the real world of eating.

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